LAMBORGHINI URUS FACTORY – Advanced Tecnology PAINT SHOP

Lamborghini’s Factory 4.0 model in combining craftsmanship and digitalization and is the first in the world to integrate new frontiers of artificial intelligence. Its new modular structure offers greater flexibility in the process and consequently a range of color personalizations never before seen.

New paint shop for the Super SUV Urus in Sant’Agata Bolognese.

The concept for creating a technologically-advanced paint shop at the production site in Sant’Agata Bolognese came from the company’s desire to integrate, according to the maximum quality standards, a key process of the overall production phase that is particularly complex. This complexity derives from the high level of personalization in the color choices offered to customers thanks to the Ad Personam program; the crucial component of specialist craftsmanship required by the process; and the aesthetic impact of the entire painting process on the finished car.

The significant investments on the industrial front were accompanied by new hires and a training plan aimed at consolidating and increasing the specialized skills of personnel who are working on the new project. The company currently has more than 1,750 employees (+10% over 2017 and +70% in the last five years). The new Urus paintshop makes it necessary to further increase the workforce by about 200 people from the start of the project to the achievement of full production capacity, and more than half of them are already working in the new plant. In order to guarantee the highest standards of quality on products with such a high level of personalization, the newly-hired personnel underwent twelve months of training before going to work in the factory.